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Enpyeong New Town

Development Type: New Town Developmnet

Type Of Developer: Public Corporation

Start Year: 2004

Address: Jinkwan-dong, Eunpyeong-gu, Seoul


Contributor: audex


Location Description
It is located on the northwestern border of Seoul. There is a mountain called Imalsan in the center of Eunpyeong New Town district. Near Bukhansan Island. In addition, Jingwan Neighborhood Park is located in the form of a basin adjacent to the National Park, Nature Park, and Changneungcheon Stream. Jinkwan Stream, which existed even before New Town was developed, is being restored and used as a waterfront park and a walking trail. Historical and cultural contexts include relics such as Jingwansa Temple and the Monument to the Geumamgeori.

Case Report


New town is type or development method of a new city that can perform new and reasonable urban functions through urban redevelopment or new town construction to improve the damage caused by overcrowding, regional development bias, deterioration of urban environment, industrial concentration, etc. of existing large cities. Eunpyeong New Town is a residential complex located in Jinkwan-dong, Eunpyeong-gu, Seoul. Originally part of Sindo-myeon, Goyang-gun, it was incorporated into Seoul Government in 1976. It was selected as a pilot district for New Town in Gangbuk, Seoul in 2002 and began construction in December 2004. Since then, moving in has been started since 2008, and now 50,000 people live there. Eunpyeong New Town has two main purpose of development. The first is to create a residential area in Gangbuk that can absorb demand from the Gangnam area, just like Pangyo New Town, which was planned and built around the same time. This is in line with the statement that it will create a new central district as a gateway to the northwestern part of Seoul in terms of balanced regional development. It distributes demand concentrated in Gangnam to relatively undeveloped northwest regions. In addition, the government aims to create a new center to disperse economic flows throughout Seoul. The second is to supply large-scale rental housing through the Eunpyeong New Town development project due to the relatively insufficient supply of public rental housing in the northwestern part of Seoul, which has the lowest income level in downtown Seoul. In fact, most of the public rental housing in northwestern Seoul is located in Eunpyeong New Town, except for Sangam District in Mapo-gu, and 6,914 out of 17,207 Eunpyeong New Town apartments are public rental apartments, so the proportion of rental housing is very high.

Development Info.

Development Scale: Town

Total Development Cost: Need help

Total Land Area: 3,492,567.8㎡

Total Development Area: 3,492,567.8㎡

Area Type: Urban Area - Urban Residential Area

Start Date: 2004/12/01

Opening Date: 2008/06/01

Planning Approval: New Town Development Pilot Project, 2002.10.24

Lead Developer: Seoul Housing & Communities Corporation. (SH Coporation)

Consultants: N/A


Economic Context

One of the biggest goals of the case was to attract demand from the Gangnam region to the Gangbuk region. Considering that most of Seoul's economic demand is concentrated in the Gangnam area, a new residential area will be created in Eunpyeong-gu, the outskirts of Seoul and the lowest income level, to attract economic demand from the Gangnam area to the northwest of Seoul. The plan is to develop small-scale rental houses to attract low-demand economists to Eunpyeong New Town and create a new central district to make Seoul's overall economic flow flow throughout Gangnam and Gangbuk.

Social Context

Construction restrictions were applied to the Jingwan-dong area for nearly 30 years due to the designation of a restricted development zone. Since then, there have been many houses in bad condition as they have been alienated from development and rapidly slummed. But in the 21st century, the Seoul Metropolitan Government planned to develop underdeveloped areas to improve the residential environment.

Environmental Context

There is Jingwan Neighborhood Park in the form of a basin adjacent to the National Park, Nature Park, and Changneungcheon Stream. And In the center of the New Town district, there is a mountain called Imalsan, which is a very good environment in nature.

Historical Context

There area relices such as Jingwansa Temple and the Monument to the Geumamgeori. In addition, "Gupabal" inside the site is the main point of communication during the Joseon Dynasty, with an annual event centered on Gupabal, a representative local traditional cultural festival in Eunpyeong-gu.

The Plan

Pre-planning Efforts

Need help

Vision Statement

It includes environmentality(A healthy and pleasant city.), urbanity(A healthy and pleasant city.), sustainability(A city where urban growth continues.), landscape(A beautiful and charming city.), settlementality(A convenient city to live in.) as a human-centered city. Source : , Eunpyeong-gu website

Goals and Objectives

1. Improve the residential living environment and supply national rental housing and pre-sale housing by developing and maintaining urban areas in underdeveloped areas. 2. Green conservation measures in consideration of regional characteristics, creating a pleasant urban environment, and inducing sound urban development. 3. Creating a new district center as a gateway to the northwestern part of Seoul in terms of balanced regional development. Source : , Eunpyeong-gu website

Issues and Problems

Utilization of Existing Natural Elements, Composition of complex and location of living street, Linkage with surrounding traffic (road, public transport), The question of utilizing historical and cultural elements (Gupabal), Problems with the placement of various programs needed for residential complexes.

Benchmark Projects


Public Engagement Strategy

The entire New Town project is a policy pushed by government for the public interest, or housing supply in Seoul.

Financing Strategy

The budget to support the New Town project was first raised through a special account for urban development under the "Ordinance on Supporting Balanced Regional Development" for pilot and secondary New Town districts. Since then, the third New Town District has been procured from the Special Account for Urban Renewal under the "Special Ordinance on the Promotion of Urban Renewal" enacted in 2007. The government's support for the New Town project was only KRW 1.2 billion, or 0.6% of the total budget for urban readjustment, which was very weak, and most of it was covered by the Seoul Metropolitan Government's own budget. The budget for the New Town project is generally supported by the establishment of a basic development plan and the installation of infrastructure. In 2007, when the special accounting for readjustment was introduced, 80% of the execution budget was concentrated on the installation of infrastructure

Existing Community and Residents

There was a dispute between the Seoul Metropolitan Government and the natives over compensation for the natives of Eunpyeong-gu. The final decision was to compensate 4 million won per pyeong based on the land price of Sangam-dong, which was considered a recent development case at the time, according to a newspaper release in November 2003. It also planned to supply apartments special to indigenous residents at the level of construction costs, sell shops in the complex, if insufficient, supply land to certain land-based business residents, such as traditional markets and flower complexes.

Phasing Strategy

First of all, the green belt in the area was lifted because it was previously designated as a green belt and development was restricted. The project was subsequently announced. After that, the site was divided into 1, 2, and 3 districts and proceeded in stages by district.

The Master Plan

Need help. Project scale is too large. Please refer to the physical master plan in the back attachment.

Land Uses and Programs

Multi-family housing site, quasi-residential land, neighborhood living facilities, general commerce, public office, library, school, social welfare facilities, religious facilities, parks, convenience facilities, sports facilities, general medical facilities, community facilities

Timeline or Milestones

2002.10.24 Planing approval 2004.02.10 Release Greenbelt 2004.02.25 Notice of designation of urban development zones and establishment of development plans 2005.08.16 District 1 construction begins (District 2 06.07, District 3 07.08) 2006.09 Market Opening 2008.05.10 District 1 construction completed. (District 2 08.10, District 3 10.03)

Current Status

Seoul's internal development of Eunpyeong New Town has been completed. Outside the site, there is news of traffic development that new subway stations such as Shinbundang Line and Goyang Line will be built. In addition, new programs such as "Eunpyeong New Town ParkNTower," a business complex, will begin to be sold, raising the utilization of the site outside of housing

Lessons Learned

What is the most important take away from this case?

There was few controversy like over the high sale price, native compensation. Contrary to the purpose of the project to create low-cost rental housing for low-income citizens, the initial sale price was set high. As a result, there was a controversy over who it was for. Since then, the sale price has fallen somewhat through many adjustments, but it has been less than expected. Native compensation was also affected by high sales prices. There is a situation in which the sale rights are given to the natives, but the sale price is too high to buy. In response, the Seoul Metropolitan Government created a "special settlement complex" for the natives, but it was expected.

Why is this case relevant today and for whom?

After the market for redevelopment and reconstruction shrank last year due to soaring real estate prices, talk of redevelopment and reconstruction within the Seoul Metropolitan Government is again coming out. Eunpyeong New Town is one of the major redevelopment cases and is expected to be a good indicator of future redevelopment projects.

Which strategy was proved to be successful?

The ecological city that New Town was aiming for was well achieved by using the existing Jingwanecheon Stream or neighborhood parks as a park site. In addition to green areas using existing greenery, new park spaces have been created, allowing residents to live in ecology according to their goals.

In your opinion, what could have improved this project?

Adding subway stations for smooth transport in the East-West New Town complex.

Any other comments?

It is meaningful for the goal of converting the underdeveloped northwestern part of Seoul into a medium for the overall economic cycle of Seoul, targeting certain classes with low demand. In addition, the use of existing natural elements as a site park site seems to have naturally melted throughout the project. The overall composition of living streets also seems to clearly show the connectivity between apartment complexes and main commercial areas. However, unlike the basic purpose of the project, it is regrettable that the sale price was set high even though it was outside Seoul. I think the progress and physical results of the New Town project are okay, but the high sale price makes me feel a little away from the ultimate purpose of the project.



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Contributor audex


AUDEX is an acknowledgement that we need to start building on our own knowledge and experiences that applies to Asian cities and, perhaps, we can steer the global urbanization in the right direction. We believe in a collective intelligence. Powered by the internet and the network of professionals and experts in Asia, we propose to start by making sharing your experience and knowledge easier.