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종로구 북촌마을 안내소

Development Type: Other

Type Of Developer: Public Private Partnership

Start Year: 2012

Address: 서울특별시 종로구 가회동 북촌로5길 48

Website: https://korean.visitseoul.net/palace/북촌마을관광안내소_/27189

Contributor: audex

Location

Location Description
- Inside the boundary of ‘Bukchon Culture Village’(북촌문화마을) - Near ‘Jungdok Library’(정독 도서관)

Case Report

Introduction

The project is rebuilding the information center for the tourist. The preexisting information center was hard to bear an increasing visitors to bukcheon. Also, there was always a problem about public restroom, since visitors should use the restroom in Jeongdok museum which is very old. Additionally, education museum was hidden by a huge retaining fence. It was an unpleasant landscape for both tourist and education museum. So 종로구 set this site as a tourist center. The main task was to connect landscape of Jeongdok library and education museum. In addition, because of increasing vistors in bukcheon residence were leaving there home because of touristification. So the other task was to pull an agreement to the residence. In this point of view, this project was not only about building an information center but solving the problem of public including preexisting museum, library and residence.

Development Info.

Development Scale: Block

Total Development Cost: 1,298milion won

Total Land Area: 34,183m2

Total Development Area: 856m2

Area Type: Urban Area - Urban Retail Area

Start Date: 2012/03/01

Opening Date: 2016/03/01

Planning Approval: 관광휴게 시설 (Tourism/Lounge), 2012.3.

Lead Developer: Jongno-gu Office

Consultants: INTERKERD ARCHITECTS (인터커드 건축사무소), Illi Construction Co.(일이 종합건설), Yuill group(유일종합조경)

Background

Economic Context

According to the statistics of Ministry of culture, sports and tourism, from 2006 to 2010, number of tourists increased from 14,000, to 220,000. From 2014 to 2017 which is the date around when the project finished, visitors were about 1,799,504 (2015) to 2,689,724 (2016). Despite of MERSC and THAAD, the visitors are quite a lot. Though because of international issue it is hard to investigate whether this project induced a meaningful influence in number of visitor, but one thing sure is that immense amount of people are visiting this place, and this could be a good new for stores. But there is always the shadow beside a light called ‘touristification’. Residence are getting stress and leaving bukcheon. I think this could be a one of the reason why residence opposed this project. As bukcheon become more pleasant place for tour, the more residence will leave this place.

Social Context

lack of tourist convenience facilities as Bukchon is becoming one of the most famous tourism world wide Vistors in Bukchon is about 2milion people per year but the current information desk is unable to handle these tourists

Environmental Context

Landscape and passage of Seoul Education Museum which is one of the registered cultural properties is interrupted by large retaining wall, as a result there was a need to make new passage and enhance the accessibility

Historical Context

Not Available

The Plan

Pre-planning Efforts

Not Available

Vision Statement

벽을 허물고 사람중심의 길을 만들다 무표정한 담장을 북촌의 새로운 공간으로 source : https://www.goodplace.or.kr:8444/images/sub_02/2017pdf/05_작품설명서_북촌마을안내소%27홍현%27,서울시종로구.pdf

Goals and Objectives

정독도서관 일부 부지를 활용하여 주민과 관광객이 필요로 하는 북촌에 어울리는 북촌마을안내소 및 부족한 편의시설 건립 / Using the portion of land of Jeongdok library, construct bukchon information center and convenient facilities 작은 집들과 길, 자연의 모습이 사이사이 모여서 풍경을 이루고 있는 북촌마을의 고즈넉한 모습과 조화를 이루도록 함 / Small houses, roads, and nature gather in between to harmonize with the tranquil scenery of Bukchon Village. 풍부한 녹지공간을 품고 있으면서도 거대한 옹벽으로 단절되어 외로이 방치되어 있던 정독도서관에 새로운 진입로 조성으로 주민들의 접근성 개선 / Construct a new entrance to Jeongdok Library that has a plentiful green space but disturbed by a huge refining wall source : https://www.goodplace.or.kr:8444/images/sub_02/2017pdf/05_작품설명서_북촌마을안내소%27홍현%27,서울시종로구.pdf

Issues and Problems

- Lack of tourism facilities in Bukchon, which has become one of the world's leading tourist attractions beyond Jongno-gu. - Bukchon has more than 2 million visitors a year, but the place is too small to accommodate as an existing information center. - The Seoul Education Museum, one of the registered cultural assets, is blocked by a huge retaining wall, hindering smooth entry and hindering the landscape. - Which account for most the project site the Jeongdok Library are cumulative huge retaining walls blocked the view of stuck in the middle of the Bukchon village in high places, but as a place. - Jeongdok Library is a space that has the richest and widest green space in the Bukchon area, and it is necessary to create a more open space with enhanced accessibility and convenience to share with many people

Benchmark Projects

N/A

Public Engagement Strategy

N/A

Financing Strategy

Reduce a budget of about 35 billion won in cooperation with public institutions

Existing Community and Residents

The establishment of the Bukchon Village Information Center is the result of cooperation between Jongno-gu Office and the Seoul Metropolitan Office of Education. Until the Bukchon Village Information Center was built, the Seoul Education Museum was covered by retaining walls and was not easily seen from the outside. In response, the Seoul Metropolitan Office of Education wanted to remove the retaining wall so that more people could visit the Seoul Education Museum. The Jongno-gu Office was troubled by the expansion of convenience facilities, including public toilets, where tourists and residents who visited Samcheong-dong and Bukchon villages filed complaints steadily. The financial burden was too heavy for Jongno-gu Office to purchase a separate site in this area, where land prices are high due to the formation of commercial districts. The project to build convenience facilities began in earnest when Jongno-gu Office proposed to the Seoul Metropolitan Office of Education to tear down concrete retaining walls and use the space between the site and the Seoul Education Museum building as a site for convenience facilities. In addition, the residents' opposition to the creation of a public toilet was intense, but after several meetings and opinions with the residents, the bathroom entrance was designed as a beautiful and pleasant space, taking into account the identity and tourism convenience of Bukchon Village.

Phasing Strategy

N/A

The Master Plan

Not Available

Land Uses and Programs

Historical Square, Gallery, Tourist Information Center, Elevator for the disabled, Garden

Timeline or Milestones

Not Available

Current Status

Finished

Lessons Learned

What is the most important take away from this case?

As a building itself, the circulation between Jeongdok library, Korea Education Museum and bukchon tourist information center became more comfortable (three main tourism) As an opening space for bukcheon, since most of the people come to this site by anguk station, the main open facade was enjoyable Despite public restroom is thought as unpleasant facility, I could feel how much they put an effort on restroom to be delightful experience from interior to exterior

Why is this case relevant today and for whom?

Most of the tourist information center, in my experience, was mostly facility that is left behind to visitor Very inventive way to invite visitor. Bukchoen information center a great precedent for how tourist attraction is harmonized with preexisting site

Which strategy was proved to be successful?

As Jeongdok library, Korea Education Museum and bukchon tourist information center collaborate in planning, these collaboration was well spatialized. Confliction between constructing public restroom which is unpleasant facility, It solved a problem with a delightful design

In your opinion, what could have improved this project?

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Any other comments?

References

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Contributor audex

audex

AUDEX is an acknowledgement that we need to start building on our own knowledge and experiences that applies to Asian cities and, perhaps, we can steer the global urbanization in the right direction. We believe in a collective intelligence. Powered by the internet and the network of professionals and experts in Asia, we propose to start by making sharing your experience and knowledge easier.