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The Zero-gravity Zone Gangnam

Development Type: Mixed-use Development

Type Of Developer: Public Private Partnership

Start Year: 2018

Address: 서울특별시 강남구 개포동 개포로 416

Website: https://youth.seoul.go.kr/site/youthzone/center/CT00003/intro

Contributor: audex

Location

Location Description
Zero-gravity zone Gangnam, the first zone to open in the southeastern region, is located at Exit 8 of Gaepo-dong Station (Bun-dang Line) with good accessibility. It is also located in Gaepo Innovation Digital Park, adjacent to several schools, including Gyeonggi Girls' High School, Sudo Electric Technical High School, and Korean Foreign School. In fact, after visiting the site and researching, most of the people who visited the zero-gravity zone and cafes in Gaepo Digital Innovation Park were students from nearby schools and people working at Digital Innovation Park. The facility was in a residential area surrounded by apartments in large areas such as Ju-gong Apartment and Mi-do Apartment, which had good accessibility but low noise. For students at nearby schools and people who live in nearby apartments, the zero-gravity zone is expected to be very accessible, and it is very close to the subway station, making it accessible to Gangnam-gu residents who use the Bun-dang Line. Various green facilities such as Gaeposeo Neighborhood Park and Gaepo-dong Neighborhood Park are distributed along Yang-jae Stream, which leads to Tan Stream.

Case Report

Introduction

The zero-gravity zone Gangnam is Seoul's seventh and first "new hub for innovative young people" zero-gravity zone in the southeastern region, located in Gaepo Digital Innovation Park. Among the four youth policies(놀자리, 일자리, 살자리, 설자리) in Seoul, , which corresponds to the 놀자리 policy, aims to increase the sustainability of society by helping young people become stable independence. Gravity-free zones mean that people can move freely away from the gravity of society that binds young people. In other words, the recent high youth unemployment rate and various social problems faced by young people were created as the need for space for young people to form communities to solve problems and operate autonomously. Based on the Seoul Metropolitan Government's Framework Ordinance on Youth, it is an open space where you can support young people's self-directed activities and work individually, gatherings, relax, listen to lectures or study for various purposes. All zero-gravity zones in Seoul have common values, but specialized programs have been prepared to consider the characteristics of each region. In the case of zero-gravity Gangnam, it is in Gaepo Digital Park, so it is planning a unique program that can create synergy with young people entering organizations that foster software talent. In addition, there are programs to boost youth vitality. For the fun daily lives of young people, projects such as lifestyle-themed one-day classes and social dining are also being promoted, and spaces and programs for creators who produce region-based video content are also prepared.

Development Info.

Development Scale: Building

Total Development Cost: Installation 680.000.000won

Total Land Area: 1250m2

Total Development Area: 300.9m2

Area Type: Urban Area - Urban Residential Area

Start Date: 2018/12/14

Opening Date: 2019/08/08

Planning Approval: NAME: Youth Vital Space Zero Gravity Zone Gangnam DATE: 2019.03.21

Lead Developer: Kim Won Suk

Consultants: Lee Seong Min, Kim Young Kyoung

Background

Economic Context

- In modern society, it is difficult to find a place where young people can study or work whatever they want without financial burden. They also rent study rooms for their own space, or rent a single study room, and even Airbnb to secure private space. - Not only do people live with one job, but there are more people with two jobs and three jobs, raising the need for an open public space designed to allow various activities in one space without financial burden. -Therefore, the zero-gravity zone, a shared space that can be used without economic burden, was promoted because it has economic value in that it is a shared space where young people studying various fields can meet without financial burden.

Social Context

- Recently, there have been moves for young people to form themselves or various communities to solve various social problems faced by young people, such as high youth unemployment and housing problems, and it has become a bigger issue thanks to the Urban Regeneration New Deal policy in 2017. - In addition, the need for space for young people to work in a free space is constantly being demanded, and the number of young people with various types of jobs such as one-person companies, two-jobs, and three-jobs is increasing. - Coworking spaces and innovative experimental spaces are increasing and revitalizing around the world, and social problems are being solved through space, and the Seoul Metropolitan Government has enacted a basic ordinance for young people and created a shared space for young people as part of its youth policy.

Environmental Context

- As it is a community space, it should be operated in a different direction from other commercial spaces, so wood that gives comfort and steel that gives stability were mainly used for a comfortable environment. The container is made in a stacked form, but it is made of wood material so that the visitors can access comfortably. - As large parks and rivers are distributed near Gangnam in the zero-gravity zone, a small garden is set up at the back of the building, and grass is evenly spread, creating an environment that is not desolate but cozy.

Historical Context

not available

The Plan

Pre-planning Efforts

Organized by… - Seoul Metropolitan Government 1. The zero-gravity zone Daebang-dong : Where young people gather 2.The zero-gravity zone Yangcheon: connecting young people 3. The zero-gravity zone Dobong : a youth-free playground 4. The zero-gravity zone Sungbuk: playground for young people 5. The zero-gravity zone Seodaemun : Platform for sustainable challenge of young people. - District 1. Eunpyeong Youth Sprout Space (Eunpyeong-gu YouthSpace) 2. Youth 삘딩 (Operated after remodeling the building)

Vision Statement

Vision: The zero-gravity zone Gangnam, a 'new hub for innovative young people' supporting young people's self-directed activities and experiments. (Source: 2019 Zero Gravity Zone Gangnam_Business Plan Review Report)

Goals and Objectives

Objectives of establishing Zero-gravity zone: A comprehensive youth activity space shall be established and operated in an integrated youth area so that young people can recognize and solve youth problems by themselves through expanding youth networks and linking activities. (Source: Description of the purpose of establishing a zero gravity zone for youth policy officers in Seoul) 4 Goals of Zero-gravity Zone Gangnam 1. Supporting the revitalization of the network of young people in Gangnam Innovation Activities 2. Forming a community hub for young people in Gaepo Digital Innovation Park 3. Form the foundation from trial to continuation of youth projects that combine local and IT technologies 4. Operation and promotion of spaces containing public nature, openness, and autonomy

Issues and Problems

1. Lack of publicity: It's a place used by young people, but it's not known to many people than I thought, so only a few people use it. There is a need to promote it as an online SNS  that young people can easily access. 2. Ambiguous space characteristics: It is a container type and requires comfortable play, but it is made of a wide window, making it uncomfortable to use because it feels like someone is looking at me outside. There was a complain that they cannot match the mood of the desired event or that they are too inaccessible. In particular, for other zero-gravity zones, it was decorated like an office in a container building, so there was a spatial limitationand it has not been used in various ways. 3. Mobility and suitability: When forming and operating a real community group rather than an online community, it becomes important to consider each other's movements. Therefore, even if it tries to use the zero-gravity zone by reducing the economic burden, it is difficult to use it as a regular meeting place due to the small number of branches operated in Seoul and the location is ambiguous. 4. Difficulties in the consignment process: The overall system for the creation process, such as pre-process and space selection criteria for implementing the basic role of zero-gravity zones, is insufficient. The administrative department had to manage the business in all regions and it was difficult to achieve within the planned schedule because it consisted of individual consignment methods. Therefore, it is necessary to establish governance and operating entities that can effectively handle space operations, entrusted affairs, and spatial programs.

Benchmark Projects

As the number of youth sharing spaces has increased around the world, it has created zero -gravity zones by benchmarking various cases abroad. Major examples of foreign countries include "Good Idea Studio" in Taiwan, "Mass Mass" in Japan and "7F Coworking Space". 1. Taiwan's Good Idea Studio: It's a place where everyone can teach their abilities. The operator himself/herself has established a virtuous cycle of mentoring, teaching students, and becoming program developers and mentoring them again as they grow up. 2. Japan's 'Mass Mass': Not only provides simple co-working space, but it is also continuously carrying out programs for tenant companies such as education business and cloud funding service business. 3. Japan's '7F Coworking Space': A space created for self-growth, childcare support, and regional challenges, all capital utilized start-up loan subsidies, corporate investment, and prize money for flexible business. In order to emphasize that it is a place where operators can work pleasantly, workshops and exchange meetings will be held.

Public Engagement Strategy

In order to promote the active participation of various young people, public engagement was led by planning IT-related lectures, programs, and job guide programs by maximizing the regional value of Gangnam, which is located in Gaepo Digital Innovation Park. It also tried to bring in existing young people at Gaepo Digital Innovation Park to become more professional exchanges, and to increase the participation of young people by planning programs related to nearby institutions such as the Youth Start-up Support Center, Google Campus, and Decamp.

Financing Strategy

Gravity-free zones are currently being carried out under the Seoul Metropolitan Government's consignment of facilities. Gravity-free Gangnam also signed an agreement with 'Impact Station Co., Ltd.' on February 18, 2019 to manage assets and facilities in the relevant company. (Consignment period: 19.2.18 to 21.12.31) The private consignment method allows efficient and rapid service provision compared to the direct management method, and has advantages such as reducing labor costs and creating jobs. According to the Review Report on the Consignment of Zero Gravity Zone Gangnam, Gangnam has concluded a private entrustment by comprehensively reviewing the characteristics of the area, container facilities, and user characteristics. When each space in a zero-gravity zone is used, it is paid to the Mayor or used for the operation of facilities after receiving a prescribed user fee.

Existing Community and Residents

Given that Gyeong-gi Girls' High School and technical high school are located nearby and located in the residential area, it can be inferred that many young people are distributed. High school students are not allowed to use it, but I think it is highly likely to use it if there is a community space that can be freely used when high school students become youth. In addition, Gaepo Digital Innovation Park, where the zero-gravity zone is located, was established in 2017 by many organizations that moved into the existing digital innovation park, and an educational institution "Innovation Academy" was established to foster software talent. As a result, a community will be formed between young people who specialize in IT flowing into the Academy and Citizen Labs, creating a synergy effect.

Phasing Strategy

It established 1. the concept, 2. definition, and 3. purpose of installation of the zero-gravity zone itself and derived 4. the direction of development for the newly built zero-gravity zone. Furthermore, in order to make zero gravity zones sustainable, the most important thing was 5. to set the core value of zero gravity zones, and 6. set the common function and value of all zero gravity zones located in Seoul. It also 7. determined what functions would be specialized for each region, and 8. considered ways to secure idle facilities in each region and utilize them in various ways. 9. Next, it presented strategies for zero-gravity zone projects, including the method of commissioning to the private sector.

The Master Plan

If you look at the overall appearance, you can see containers wrapped in bright wood splashing around. By building a free-feeling mass and using brightly colored wooden materials, the intention is to make the space more comfortable for young people. In front of the zero-gravity zone building is a large playground of Gaepo Digital Park, and you arrive at the building when you climb the stairs on the blooming grass. It created a more comfortable and warm atmosphere by landscaping with lawns and flowers, not roads covered with stones or soil. Entering the small alley between the zero gravity zone and the next building, it leads to a small garden behind the building. The school is located nearby, so there is a large floating youth population, and it is very accessible because it is very close to Exit 8 of Gaepo-dong Station. In addition, since the surrounding area is a residential area, there are young people living in the area, and it is located in Gaepo Digital Park, so I think it is also possible for the natural influx of students studying IT.

Land Uses and Programs

1) Common space: Space used for various purposes such as lectures, forums, studies, networking parties, etc. 2) Meeting room: Up to 15 people are available, and space for small seminars, meetings, and meetings through the rental. 3) Sharing Kitchen: A social dining space where people cook and communicate their own food. 4) Restroom: A space where you can lie down in a blank bag or read books in a shared library. 5) Cutting room: Space for image and graphics work 6) Recording room: A space where one-person creator activities such as podcast broadcasting and music recording are available. 7) Terrace: Outdoor terrace containing the scenery of four seasons 8) Operating office: zero-gravity zone spacekeepers' work space

Timeline or Milestones

<Timeline> 18.1~19.3 Promotion of new establishment of zero-gravity zone in youth space (Gangnam) 2018.9 Consent to the Private Entrusted City Council 2018.10 Gangnam Private Entrusted Institution Recruitment Notice 2018.11 Agency Selection (Impact Station Co., Ltd.) 2019 Signing and Opening of Consignment Agreement in Gangnam, Zero Gravity Zone 2020.2-2020.10 Temporary Closed to Prevent Corona Spread <Opening> The zero-gravity zone Gangnam, excluding Sundays and holidays, from 10 a.m. to 8 p.m. on Mondays to Fridays and 11 a.m. on Saturdays.It is open at 5 p.m. Inquiries: Gangnam (02-6205-0482) in the zero gravity zone.

Current Status

As Gangnam, a zero-gravity zone, is located in Gaepo Digital Innovation Park, it is communicating with young people by planning programs linked to various start-up facilities, including the Gangnam Start-up Support Center. By planning an online communication method due to Corona, the company currently operates an online youth guide program and plans educational programs and competitions necessary for young people who are worried about their IT duties. To promote more effectively, we are also actively operating Instagram and Facebook accounts to lower barriers to entry for young people and to expand the network for young people.

Lessons Learned

What is the most important take away from this case?

First of all, it was good to recognize the reality of young people at the government level and to carry out projects in a more positive and sustainable direction, such as solving problems through the formation of networks among young people. In particular, eight zero-gravity zones in Seoul have a common value of young people recognizing and solving youth problems on their own, but I thought it was most noteworthy that they planned and implemented specialized programs to suit the characteristics of each region. Instead of providing a common common cafe-like shared space, I think each zero-gravity zone could be characterized by a variety of zero-gravity zones because programs in their fields of interest could be visited and communicated.

Why is this case relevant today and for whom?

As explained in the Development Background, I think it is a suitable program for young people today because it is a youth policy program presented as an alternative to the problem. According to the 2017 zero gravity zone planning research data, the purpose of the initial installation of the zero gravity zone is to expand youth networks and link activities, and for young people to recognize and solve their problems on their own. In other words, it should be a community space where users, not ordinary cafe spaces, recognize the value of space in the space and share the value with others. Therefore, the zero gravity zone is thought to be a specific and active solution to youth problems in various social and economic situations today, and it is a space for all young people in Korea who want to solve youth problems on their own.

Which strategy was proved to be successful?

The fact that young people specifically set the purpose of recognizing society's problems and solving them with other young people seemed to increase the value of zero gravity zone space. In addition to simply providing space, I think the strategy of pursuing diversity rather than uniformity is successful through strategies that plan programs specialized for each region's characteristics. In order to get closer to young people, it was also successful because it was set up in line with the vision of a zero-gravity zone that encourages young people's autonomy in detail, such as witty and euphemistic phrases, maximum freedom for users, and rules for self-participation and improvement. It is also noteworthy that the community of young people is trying to be sustainable in line with the times, such as lectures, programs, and online promotions that are conducted by zooming in to the current corona situation.

In your opinion, what could have improved this project?

Even before the zero-gravity Gangnam area was promoted, the promotional issue was suggested as a supplement, but I still think the public relations issue is the most urgent supplement. According to an article in October 2020, 'Last year, the Seoul Metropolitan Council commissioned a polling agency to conduct a survey of 800 young people living in Seoul. More than six out of 10 young people in Seoul (64.3%) do not know about the "gravity-free zone," statistics show. In other words, more than half of the people still don't know about zero gravity zones, and even if they've heard of their names, they don't clearly know what the space is like. Although we are actively promoting Sns, it is difficult to access unless we search with direct interest. It is necessary to actively promote famous content with a large influx of young people and YouTube, which is used a lot by young people these days.

Any other comments?

The zero-gravity zone specifically set the purpose of young people recognizing social problems and solving them with other young people, and through differentiated space composition and operation strategies for each facility, it has a unique characteristic of the zero-gravity zone. The vision of a zero-gravity zone where young people find common values beyond ordinary shared spaces and solve social problems themselves was sufficiently sustainable and valuable, and young people who used it themselves were generally satisfied with the facility and expressed their intention to revisit it. (For more objective judgment, we referred to the Seoul Youth Space Recognition and Satisfaction Survey conducted in 2019. The overall satisfaction of the zero-gravity Gangnam area was 94.2%, 96.2% willingness to revisit, and 98.1% willingness to recommend others.

References

OFFLINE Resources and References

"Park Shinyoung, Lee Jaegyu. ""A Service Scope Analysis of Seoul's Shared Space as an Innovative Public Design Based on Ecio Mancini's SLOC Scenario."" Journal of the Korea Society of Spatial Design 14.4 (2019): 189-202. Choi Sang-hwa. ""A Study on Co-working Space Design to Revitalize the Community."" Korean Master's Degree thesis Hongik University Graduate School, 2018, Seoul Ryu Jae-kwang. ""A Study on the Youth Culture Space through the Expansion of Boundaries."" Konkuk University Graduate School of Architecture, 2017 Seoul, Korea Master's Degree Paper The creation and operation plan of youth space in Seoul Metropolitan Government: Focusing on the zero gravity zone of youth space; 2017 Planning and Research: Creating a Youth Space in Seoul 2018 Youth Hub Performance Report 2018 Operation Status of Zero-Gravity Zone 2019 Operation Status of Zero-Gravity Zone 2020 Operation Status of Zero-Gravity Zone An Exploratory Study on the Operation of the Youth Community in Seoul 2019"

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Contributor audex

audex

AUDEX is an acknowledgement that we need to start building on our own knowledge and experiences that applies to Asian cities and, perhaps, we can steer the global urbanization in the right direction. We believe in a collective intelligence. Powered by the internet and the network of professionals and experts in Asia, we propose to start by making sharing your experience and knowledge easier.